The health of the world is at stake and you're the only one that can save us...

Since the public beta launch of Syrum development has been on-going. We’ve received some great feedback from those who have played the game so far, allowing us to make the changes you requested ahead of the launch of the full game later this year.

Skip all cut-scenes – you mentioned that you’d like to have the ability to control what you see during gameplay. After each outcome a short scene with Professor Syrum plays. You wanted to be able to opt-out of this permanently from within the game options section. We made this change and also added the ability to skip from within the cut-scene once it has begun playing. This is now live within the game and you can opt-out by browsing to Menu > Game Options > Cut Scenes and selecting “Skip all cut-scenes”.

View gift sender’s avatar – Facebook friends who are also playing Syrum can send you a gift (and if you’re feeling generous you can send them one too).  Now you can view your friend’s Facebook avatar too from within the gift details, my gifts, and gift notifications screen.

There is a lot happening behind the scenes of the Syrum public beta game, including the following which has been developed and is awaiting release:

Cancel an experiment and headhunting request – sometimes you need to cancel what you’re doing, it happens to the best scientists, and the Syrum lab is no exception.  We’ve developed the function that allows you to cancel a current experiment and also a headhunting request.

Logic of the experiment timings has been adjusted – The components that you create in the Syrum lab no longer expire, however they do slowly decay if not used, over time reducing their quality until they are the minimum.

Thank you to everyone who has played so far and provided us with their feedback. We couldn’t continue to make positive development decisions without your invaluable input. Not only does your feedback influence the creative progress, you also earn an in-game bonus just for letting us know what you think.

Team Syrum.

“Leveraging the power of gaming and the social network, Facebook, Syrum brings to the public the opportunity to understand the research and development of drugs, the challenges faced by the scientists and the complex work of the pharmaceutical industry in order to drive clinical development, and set-up an efficient organization.

Fostering knowledge and understanding the challenges faced by the healthcare industry might help fight the perception that the Pharma companies “are living at the expenses of the public health insurance”.

It is interesting to note that, while the pharma companies are always being closely scrutinized companies in other sectors such as the footwear company, Nike, or General Electric Healthcare’s campaigns don’t attract such controversy.”

Article written by Claire Bastien and published on IE Marketing Weblog on 8 November, 2012. To read the full article, click on Read More below.

"It’s not yet two months since Boehringer gave its Facebook game Syrum a Europe-only beta launch and, as such, far too early to make a call on whether it will be a success or not.”

"So if, and it’s a big if at this stage, Syrum attracts a sizable public or professional audience, my guess is we won’t be asking why Boehringer developed a Facebook game. We’ll be speculating on who’s going to do it next and asking why no one thought of it sooner..”

Article written by Dominic Tyer and published on PMLive.com Digital intelligence blog on 2 November, 2012. To read the full article, click on Read More below.